Cloak, The New ‘Anti-Social’ App That Helps You Avoid Your Friends, exes, Even Co-Workers

Don’t you just hate it when you keep running into the people you’d rather not see at all? Now there’s an app to avoid that!

The new app, Cloak, helps you avoid people you don’t want to meet whether it be ex partners, co-workers or people you just don’t feel like dealing with.

It’s the latest in the recent trend of “anti-social” apps, and it can help you bypass those sticky situations by alerting you when certain people are nearby.

The app determines where people are by pulling in their location data from other social networks, including Foursquare and Instagram.

Photos of friends are displayed on a map relative to the user’s location and those that are deemed most undesirable are “flagged”, prompting an alert.


Cloak, the brainchild of programmer Brian Moore and former Buzzfeed guru, Chris Baker, describes itself as a way to “avoid exes, co-workers, that guy who likes to stop and chat – anyone you’d rather not run into”.

There’s even an option to avoid everyone in your social network.

Speaking to the Washington Post, Chris Baker said that private messaging is the future of social networking.

“Things like Twitter and Facebook are packed elevators where we’re all crammed in together… I think anti-social stuff is on the rise.”

As tempting as it sounds, Nick Jones, editor-in-chief of App Magazine, remains sceptical that secret apps are the way forward.

He told the BBC the app sounded like a “gimmick”, saying secretive apps are not reflecting demand but are companies trying to capitalise from a gap in social media.

“People are having to diversify their apps and find some unique angle to their app, and then try and sell it to Facebook and make a pretty penny.”

However, he admitted: “Secrecy has its advantages for people. It’s quite attractive.”